MIAMI, January 11, 2021 – Simply, Inc. (OTCQB: SIMP) (the “Company”) announced the grand opening of its new Simply Mac retail store in Destin, Florida. This 1,397 square foot official Apple Premier Partner Store is located in the popular Destin Commons Mall and Lifestyle Center, 4100 Legendary Drive, Suite B-112, Destin, FL, and will offer the entire suite of Apple products, as well as third party accessories and Simply Mac’s signature service and warranty repairs on all product categories by our trained team of Apple-certified technicians. Simply Mac also offers customer financing and extended warranty coverage on all Apple products.
Commenting on the new Simply Mac store opening, Reinier Voigt, Chief Executive Officer of Simply, Inc., stated: “We are excited about the opening of this new store in Destin, FL. Destin, located in the “Emerald Coast” area of the Florida panhandle on a peninsula separating the Gulf of Mexico from Choctawhatchee Bay, is known for its sandy white beaches and emerald green waters. It is reported that the Emerald Coast receives approximately 4.5 million visitors each year, and over 80% of those visit Destin. The Destin Commons Mall boasts an average of 184,000 customers per week. Destin is a relatively wealthy community with a reported average household income of $98,459 and median income of $75,486. With the nearest Apple stores in New Orleans and Birmingham over 4 hours away, our team of sales professionals and Apple-certified technicians look forward to serving the communities of Destin and nearby Fort Walton Beach.”
Commenting further, Mr. Voigt stated: “In the first half of 2022 we plan to accelerate store openings to continue the expansion of the Simply Mac footprint in North America. Our plans are centered around our established site selection model that includes criteria for local population, median household income, preferable presence of a major university, distance from the nearest Apple store and minimum projected annual operating income. In addition, all new locations must be approved in advance by Apple. We remain committed to our mission to provide our customers with transformational experiences that drive long-term customer loyalty, and to improving our profitability to increase shareholder value.”
About Simply, Inc.
Simply, Inc. is a Miami-based company that is the parent of Simply Mac, a chain of 44 retail stores operating in 18 states and an authorized reseller under the Apple Premier Partner program of Apple products and other high-profile consumer electronic brands. Additional information can be found on its website at www.simplyinc.com and www.simplymac.com.
Forward-looking and cautionary statements
Forward-looking statements in this press release and all other statements that are not historical facts are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements, including those related to store expansion plans, the offering of the entire suite of Apple products, third party accessories and service and warranty repairs on all product categories in the Asheville Simply Mac store, our ability to open new store locations consistent with our site selection model, our ability to attract and retain new customers, our ability to meet projected operating income, our expectations for future lease rates, our ability to capitalize on operational efficiencies, our supply chain and our customer traffic, involve factors, risks, and uncertainties that may cause actual results in future periods to differ materially from such statements. There are a number of factors that could cause actual events to differ materially from those indicated by such forward-looking statements, including actions by third parties, including Apple. A list and description of various risk factors related to Simply, Inc. can be found and reviewed in the Company’s Annual Report on Form 10-K for the year ended December 31, 2019, which can be accessed under the Company’s profile at www.sec.gov. These forward-looking statements speak only as of the date of this release and we undertake no obligation to publicly update any forward-looking statements to reflect new information, events or circumstances after the date of this release, except as required by law.
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Vernon A. LoForti, CFO